Pewdiepie & Fiverr Analysis: A wider conversation on role-models and responsibility.
Trigger warning: mention of anti-Semitic message.
The challenges of managing a community may not be as clear cut as we all realize. I hope this article will open those with any number of followers/fans or a community base up to really think and engage with the responsibility towards others. The aim of this piece is simply to present a current situation and open up an engaging dialog about responsibility. It is in no way written to judge or attack any member involved.
Internet personality and Youtube streamer Pewdiepie published a video on January 11th containing two men holding up a sign displaying ‘Death to All Jews’.
Through the video Pewdiepie purchased a number of services from freelance website ‘Fiverr’ asking it’s contributors to perform tasks such as drawing a graph that looks like the male scrotum to the more severe ‘drink bleach’ request to a lady happy to accept ‘any crazy and bizarre challenge’.
Many services declined Pewdiepie’s controversial requests but small content producer; ‘Funny Guys’ known for filming messages in the jungle, (with a usual clientele of birthdays, weddings and bachelor parties), accepted the request to carry the ‘Death to All Jews’ sign.
Unbeknown to them, their video was about to feature across to millions of audience members on Pewdiepie’s channel, and unbeknown to a now deeply shocked Pewdiepie the climatic ‘unrolling’ of the sign actually contained the words ‘Pewds’ had requested.
Following this Funny Guys account has now been banned across Fiverr, while Pewdiepie’s account remains active – yet the video has been de-monetised.
Funny Guys issued a statement of apology claiming that they did not know the meaning of the words written on the sign;